AI Insights · Timothy · October 2023
Top 5 Fashion Games in the UK Q3 2023 Performance
Discover the performance trends of the top 5 fashion games in the UK during Q3 2023, including weekly downloads, revenue, and active users.
In the third quarter of 2023, the top 5 fashion games in the United Kingdom showcased intriguing performance trends across downloads, revenue, and active users. Here’s a closer look at their metrics, based on data from Sensor Tower.
Project Makeover experienced a robust increase in weekly revenue, peaking at approximately $165K in the final week of August. Weekly downloads varied, hitting a high of around 45K in the week of August 28, before dropping to 17K by the end of September. Active users saw a notable rise to 275K in late July, though this figure tapered off to 191K by the quarter's end.
Fashion Battle - Dress up game had steady weekly revenue, reaching about $544 in late August. Downloads showed an upward trend, peaking at 19K in the week of August 21, but fell to 9K by the end of September. Active users increased to 78K in late August but then declined to 49K towards the end of the quarter.
Makeup Kit - Color Mixing saw its weekly downloads peak at 21K in late July, before dropping to 4K by the end of September. Active users peaked at 38K in late July, then decreased to 13K by the end of the quarter.
Dream Wedding! showed a significant increase in weekly downloads, reaching 15K in late August, but fell to 8K by the end of September. Active users peaked at 44K in late August and declined to 32K by the quarter's end.
DIY Paper Doll experienced a peak in weekly downloads at 20K in early July, before dropping to 5K at the end of September. Active users grew to 114K in late August and remained steady around 101K by the end of the quarter.
For more detailed insights, visit Sensor Tower.
